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Client:  Peugeot Kuwait
Date:  April 2022

The Campaign Idea

A bold statement takes over Kuwait City as a massive covered cage appears in key locations igniting curiosity and anticipation. Inside lies the embodiment of strength power and fearlessness a symbol of the modern Kuwaiti woman.

This teaser captures the moment before the lioness is unleashed holding back unstoppable energy that refuses to be caged. As the reveal unfolds one message stands clear true power cannot be contained. It’s all about me.